Traditionally, news releases were written to entice journalists to write a story about the subject of the release. If you didn’t pitch the story effectively, that was the end of it. The story would not be published. But in our modern technology-driven world, news releases are no longer written solely for editors. Now they are often submitted online and made available for search engines and the general public. That being said, are news releases still useful?
You do need to run trials on a fairly regular basis – not only to keep looking for the better design but to pick up when your market changes and the old button is worn out and you need a new one. Depending on your business this could be decades or it could be weeks! You’ll hopefully know which applies – carrots were likely “fresh and crunchy” in Victorian times too but a Nokia 3010 would be considered ancient!
Instead of just rushing into getting your leaflets out there, work out what you want from your leaflet delivery campaign. Do you just want to gain more customers? If so, what type of people do you want to attract? Where should they live? How many new customers can you handle? Or do you want to increase brand awareness? Once you’ve worked what your ideal customer is, you can then decide on the best way to get your message to that person.
Make sure that you leave the room that you had your meeting is left in a reasonable state, afterwards by picking up any coffee cups left behind and tidy the chairs up. That way you will be able to use that venue again.
Start a leaflet/flyer distribution business. Why not get fit and make money at the same time, start a leaflet printing Manchester service, deliver leaflets on behalf local businesses and make money in your spare/free time and at weekends.
Unfortunately, most of the time, leaflet printing doesn’t offer a very good return but it can do, if you do it properly. Most of the time, people rush the leaflet design and don’t think too much about the quality of the leaflet printing itself and this is a big mistake. People are more likely to buy from a leaflet that’s high quality.
Where are you going to deliver it? One of the most important parts of your leaflet delivery campaign is knowing where your going to get the best results. If your advertising a local pub, do you want to attract the locals who can just walk to you? Or do you want to attract the people who live in the next town along and would have to drive to you? Also, knowing which roads to deliver to is also crucial. If you want to just target high end houses then you need to do some research (Google Maps is good for this) and find out what types of houses are about and which ones you want to deliver to.