A marketing plan is your road map to get from where you are to where you want to be. If you haven’t taken the time to put one together for your real estate business, consider taking a few minutes today to draw one up. A marketing plan will help you focus on your most critical tasks to grow your business while saving you time and money. Here are six easy steps for creating your marketing strategy.
Step #6 – Become a skilled problem solver: The reason you will get real estate deals that others don’t, is because you are able to solve people’s problems. Anything goes on the real estate playing field. You’ve got to be ready!
They are focusing on what they don’t want – the downturn in business, the slowness of the market, the falling home prices, rather than seeing that today’s market is for the most part an excellent time to be focusing on buyers.
How are you answering these searches? To help homeowners in their quest for information, consider creating fresh new content that addresses these common searches (a quick search revealed 400+ different searches related to distressed sellers). I invite you to consider the following marketing methods to create your own interest piquing information for your Real Estate Marketing efforts.
Now that we are in the information age, broker previews are a waste of your time. In fact, if you go to any networking events then you are wasting your money and your time! These events are nothing more than a bunch of hot headed pressure sellers that stand around enjoying cocktails and brag about how many Real Estate Marketing online properties they listed last month.
If you decide to go with prospecting, then you need to do it regularly and consistently. The top producing real estate agents took one to two hours a day, every day in the morning, to call different categories of people.
To be successful as a blogger, as a luxury real estate marketing professional, you must first identify an uncontested market “space”. The first place to look is for an under served consumer group. It must be a niche about which you can write passionately.T It needs to be a market segment for which you can offer an extraordinary promise of value, value that cannot be found elsewhere. And, you must blog in your own unique voice, your authentic style. That is, if you want to build an audience and be follow-worthy over time.